Jussi, I feel that what you have given us is what I would categorise as "modern marketing theory" :- 
 
 the same psychological game that (supposedly) gets us to buy that cherry red , drop top sports car with 400 horses under the bonnet 
 
we have seen the nightly ads on TV, with Little Miss Lovely draped over it  in almost nothing except a diamond choker and impossibly high heels  
 
we have seen the ads in "Financial Review" of it parked outside the most exclusive club in town 
 
we've got a spare 3 million in our hip pocket 
 
what better way to get rid of it than by buying a few dreams? 
 
But can we scratch a wee bit deeper than this? 
 
Come back to my original post to this thread. 
 
Why did Josh Bell take $32 in the subway on one day, and $25,000 the following day when he climbed onto a stage? 
 
What is the difference between a painting that is attributed to Vermeer, and one that is not? 
 
Maybe what you have written is touching on what I'm trying to get at, but I feel it is touching on it as an overlay, not as a part of the foundation. 
 
What is going on in our minds? 
 
Perhaps you may care to think a little more on this question?
		 
		
		
		
		
		
		
		
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